Fashion And Cars

 Zoe and I in an old Merc for a Pink Pantaloon shoot.

Zoe and I in an old Merc for a Pink Pantaloon shoot.

Hi everyone, following on from my last blog on beards I thought that today I would talk about cars, in particular focusing on the link between fashion and cars.

Recently I took part in a photo-shoot, which involved a very retro Mercedes and it was hard not to notice how much cars have changed over the years and how they have often played a part in fashion. Fashion often uses cars from different decades to give a particular feel to a photo. A prime example of this is a photo I came across the other day, I was scrolling through twitter and came across a black and white photo with lovely old cars in the background and two men wearing fedoras and suits. I immediately assumed this picture was from the 1930’s/40’s, however, was surprised to find it was actually taken only the other day and one of the men was David Gandy. This really highlighted how much a particular style of car is linked with a particular period in time, just like the Porsche 550 spyder was linked with the great James Dean in the 50’s or the stunning Aston Martin DB5 is linked with James Bond in the 60’s.

The image of a car in particular its age and style is often utilised by designers to help emphasise the particular style they are aiming for. Big designer brands often use different cars to help push a particular image idea into the viewer’s mind. For example standing a man in a tailored suit next to a classic Ferrari or Bentley immediately makes you think of a refined, suave look, whereas, a man in wellingtons and a waxed jacket next to a Land rover defender, brings more of a countryside feel to an image. A great example of this can be seen with Ralph Lauren who often use one of the many stunning classic cars that they have in their incredible collection, whereas, Hackett often shoot with an Aston Martin of some sort. 

Ralph-Lauren-Mens-Purple-Label-2012-2013-3.jpg
  Classic cars used in Ralph shoots. Ralph Lauren.

Classic cars used in Ralph shoots. Ralph Lauren.

And so, whilst I may not be posing next to Ralph Lauren's beautiful super-rare 1938 Bugatti 57SC Atlantic any time soon, I cannot wait for my next shoot with a car and hope that the link between cars and fashion continues for a very long time! 

  Super-rare 1938 Bugatti 57SC Atlantic 

Super-rare 1938 Bugatti 57SC Atlantic 

Until next time.

Pantaloon love,

George