Vague imaginings, mock-ups, photography test shoots - Part of building a brand

Hi Everyone,


It’s been a while since we last did a blog and I thought that I would let everyone know about what’s been going on here at the Pink Pantaloon Co.



Although we are a new venture, we have 8 years experience in the underwear industry and it is important to us that we take the time to develop the brand properly. In the last few weeks we have really focussed on experimenting with and producing different designs for our men’s and ladies ranges and we are starting to get an idea of what the ranges will look like.  Quality is the most important thing for us and we have been looking at ways to make sure everything about each piece is perfect. Although most of the shoots we have carried out have been test shoots they have been really useful in identifying which styles look the best and in what ways they can be improved. While the look of the products is important we also want the product to feel great, so we are  using the highest quality fabrics, such as; silk, cashmere and Egyptian cotton to create a luxurious feel for each item.


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We are looking to create a truly unique brand in every aspect and we want everything from the clothes to our website and product images to be unique. Every time we carry out a shoot we want to break away from the standard fashion brand and look to present our underwear in a more creative and imaginative way. Whether it be different lighting styles or use of cars and props we want our images to complement the underwear and emphasise our style.


The journey so far has been really exciting and we can’t wait to get our ranges finished. We will be keeping you up to date with all the progress and developments that are made, so make sure you keep watching this space for more news!


Pantaloon love,