Sometimes pink can get a bit of a hard time. "Pink is for girls, blue is for boys." I've seen so many articles which seem to root women's problems in society to conforming with this social pressure. At times it feels like pink is surrounded by these negative connotations and that wearing it is in some ways anti-feminist. Granted, that may be a bit extreme, but I do feel it is an unfairly criticised colour. I'm a feminist, like I assume, or at least hope, most are, but I love pink, and what's wrong with that?! In fact, far from signifying outdated gender stereotypes the elegant pink shades we're seeing all over the catwalk and in the latest fashion mags 'feel intelligent, modern and strong' according to fashion giants Vogue's latest Pink Power article, and I couldn't agree more.
We fell in love with with the gorgeous dusky pink silk we use in all of our pieces. It feels luxurious and romantic, feminine but not flouncy. It reminds me of the old vintage fashion editorials that I love so much.
For me it's a timeless classic and it always just looks so cool. I love how it transcends the trends; as styles change pink still remains at the forefront of fashion. But I wanted to delve a little deeper, past glossy mags and discover a little about the science behind our perceptions of pink.
I have a friend who studied Psychology at uni. I used to be fascinated by the power things like colour had in determining how we felt about... well... everything. In colour psychology, pink is a sign of hope, inspiration and comfort. I quite like that, I feel it's so empowering and I suppose that's why we see pink used in campaigns like Breast Cancer UK.
So I say lets stop demeaning this oh so wonderful colour and instead celebrate its power to be beautiful, strong and incredibly cool... it's pretty amazing what a colour can do isn't it?!